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Reimagining a Fintechs website

Project Overview: A complete re-imagination of the iKhokha ecommerce website taking the product back to stage 0 - 1 and redefining its vision, strategy, features, design, journeys and technology stack to reposition it in the market but also to meet customers unmet needs.

Company: iKhokha
 

Skills: Product Strategy, Stage 0-1, new features, roadmap, stakeholder management, communication
 

Website: www.ikhokha.com
 

Result:

  • New site live in 4 months

  • 54% YOY conversion increase 

  • 48% checkout conversion 

  • 303% increased average session duration

  • Reduced bounce rates by 45% YOY
     

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